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30SS Shine Electric Toothbrush

Whitening Electric Toothbrush

Rated 4.55 out of 5 based on 22 customer ratings
(22 customer reviews)


Amazing Whitening & Polishing Effect!

Our flagship 30SS SHINE Electric Toothbrush, our most popular product, comes with a 2-speed power handle; low speed is 800 reciprocating strokes per minute and high speed is 1200 reciprocating strokes per minute. Unlike the irritating high sonic speed electric toothbrush models running at 30,000 movements per minute on the market today, the slow/gentle speed of 30 Second Smile allows bristles to comfortably clean hard to reach areas and in-between teeth.

Adults with 'Small Mouths/Teeth” please click here to review our 30SS KIDS Model.

  • Superior Teeth Whitening Effect
  • Ultimate Teeth Polishing
  • Amazing Teeth Enamel Protection
  • Massages & Cleans Upper & Lower Gums
  • Powers Away Plaque
  • Leading Teeth Whitening Results


  • Brush Head
    • 0 $


Whitening Electric ToothbrushWorld’s Best Whitening Electric Toothbrush

Our 30SS Shine has been rated as the best electric toothbrush for whitening by over 4000 customers like you.  Designed to help you brush the way dentists and hygienists were taught in dental school using the scientific method called the BASS Technique.   The Bass Technique states, “place the brush head at a 45-degree angle, bristles half on gums, half on teeth, using short quick back and forth strokes”.  This is EXACTLY what 30 Second Smile delivers automatically every single time with no effort, skill, or dexterity on the part of the user, while removing more plaque than manual or sonic single-headed toothbrushes.

Best Electric Toothbrush For Whitening bar none.  Many dental professionals are calling 30 Second Smile the automated “BASS Technique”.   ADA recommends the BASS Brushing Technique and has published on their website exactly what we have created with the 30 Second Smile Power Toothbrush.



Best Electric Toothbrush For Teeth Whitening

30SS SHINE promotes whiter teeth by removing stain better than all other toothbrushes.  In clinical studies in which 30SS was tested against the two leading electric toothbrushes, 30SS was shown to remove more stain than the other two products.  Stain removal is the first step in getting whiter teeth.  Best Electric Toothbrush for Whitening Teeth: No other brush compares to 30SS in stain removal because of the “can’t-miss” brushing concept built right into the 30SS brush head.  Brushing perfection every day ultimately leads to whiter teeth.

Teeth Whitening Electric Toothbrush: Automatic Timer

The automatic timer is designed with an intermittent 15-second alert prompting you to change sides for all around cleaning, to ensure an unmatched superior cleaning without those irritating sonic vibrations.   LED indicator lights on the power handle illuminate showing  either low or high speed, and lights up when placed in charging stand to indicate your 30 Second Smile is charging.  A fully charged power handle without the charger is good for approximately 20 days, brushing 2 times a day.

Advanced Battery. Airport Safety Compliant.

Whitening Electric Toothbrush: 30 Second Smile Handle is powered by Nickel Metal Hydride (Ni-MH) batteries and is safe for air travel.    First time charging the power handle will take 12 hours.   Thereafter it’s recommended to store the handle on the charger at all times.    Don’t be alarmed, it’s just a micro trickle charge.   The battery has a lifespan of approximately 5 years.

Adults with ‘Small Mouths” please review our 30SS KIDS Model.

Click Here For KIDS Model


  • 30 Second Smile Power Handle
  • 30 Second Smile Charger complete with counter top stand and brush head storage and protection
  • 1 Set of Extra Soft Brush Heads
  • 1 Set of Extra Reach Standard Soft Brush Heads
  • 1 Tongue Cleaner
  • 1 Soft Zip Travel Pouch

Available Add-ons:

  • Hard Case
  • UV Sanitizer
  • Additional Replacement Brush Head Units

Additional information

Brush Head

Standard Soft, Extra Soft, Extra Reach, Kids, Teen's Ortho, Standard Orthodontics

22 reviews for 30SS Shine Electric Toothbrush

  1. Rated 4 out of 5

    Ronald W

    The 30SS Extra Reach electric toothbrush does really reach the upper and lower far back end of my tooth which is something that I always struggled with because neither the sonicare or the oral b ones managed to do that without hurting my gums.

  2. Rated 5 out of 5


    While it does take some getting used to, its a definitely a winner when it came to actually cleaning my teeth and gums.

  3. Rated 4 out of 5

    Ronald T

    If only, if only you managed to get the battery life to go past the 5 day mark, I would consider buying another one.

  4. Rated 4 out of 5

    Jessica G

    It does take some getting used to. Specially the kids toothbrush – my son had a bit of an issue getting comfortable, but he now seems to like using it more than the manual toothbrush.

  5. Rated 4 out of 5

    Hallinger U

    While I am very impressed by the SHINE version, the small mouth one could be a bit smaller. Other than that, the toothbrush is perfect for me.

  6. Rated 3 out of 5

    Uriles A

    My toothbrush arrived 5 days late! I mean, come on people. Either get it together or don’t sell it. Last time I also had to wait about 3 extra days. It’s a good thing the shipping was free, otherwise …

  7. Rated 5 out of 5

    Carlos T

    Purchased the 30SS Comfort from a Facebook ad a while back and I absolutely love it! You need to use it for at least two weeks before you really get used to it, but boy will you love it! My teeth feels so much cleaner now.

  8. Rated 5 out of 5


    Tried almost all of the other electric toothbrushes for almost 4 years now and not a single one cleaned my teeth like the 30 second smile smile shine toothbrush. Definitely recommend it.

  9. Rated 5 out of 5

    Carina O

    I am now on my second toothbrush, one for myself and another one for my husband and now that we purchased this new version, we will never use any other toothbrush.

  10. Rated 4 out of 5

    Jack T

    Its a bit of a hassle to have them sent it to the UK, but it all worked out at the end. Love my 30 Second Smile toothbrush!

  11. Rated 5 out of 5

    Martin A

    I saw this toothbrush at orawellness a while back and decided to give a try. Oh by is was the shine version of the electric toothbrush truly something, its now my go to and most recommended electric toothbrush bar none.

  12. Rated 5 out of 5

    Dorothy M

    This is now our third electric toothbrush from 30 second smile and we continue to be impressed by each iteration. The pressure sensor in the newer models is truly amazing as it slows down the speed of the brushes the harder you bite into it.

    • Rebecca H

      We love our loyal customers, thank you Dorothy ! Spread the love….

  13. Rated 5 out of 5


    I most definitely can see the improvement after only 2 weeks of using this electric toothbrush. Highly recommended.

  14. Rated 5 out of 5

    Jonas T

    Been using the new version for almost 4 months now and I can feel my gums stronger and at the same time the toothbrush feels lighter in my mouth. I love brushing my teeth with this toothbrush every single day!

  15. Rated 5 out of 5


    By far the best electric toothbrush I have used to date. My oral b broke down on my after 2 months of use and decided to try another top brand. It’s been 3 months now and I am happy with this toothbrush.

  16. Rated 5 out of 5


    This is a very unique toothbrush and I had never seen one like it before. It works completely different that how the soni or oral b electric toothbrushes do. It cleans both your upper and lower teeth at the same time, which is something pretty unique about this electric toothbrush for sure. Loving it so far!

  17. Rated 4 out of 5


    The toothbrush is most definitely an improvement over my last soni, and I would probably continue using it for another 6 months. The only downside I found with my unit is that the brush heads only last no more than 3 months. then you have to buy replacement sets.

  18. Rated 4 out of 5

    Pete A

    I have been using the extra reach 30 second smile electric toothbrush, and I can already feel the rear portions of my teeth clean. Could improve shipping 🙂

  19. Rated 5 out of 5

    Wendy U

    Love, love, love it! Already purchased several brush head replacement packs!

    • Rebecca H

      Thank you Wendy we appreciate your business !!

  20. Rated 4 out of 5

    Catherine I

    Couldn’t be happier with my comfort electric toothbrush from 30 second smile. The brush heads are really soft, and you can even get another set of even softer set of brush heads!

    • Rebecca H

      That is absolutely true !!

  21. Rated 5 out of 5

    Mathias L

    I strongly recommend that you buy the extra soft, extra reach brush heads with the 30SS shine version. You will love it!

  22. Rated 5 out of 5

    Anna M

    I highly recommend the 30 second smile toothbrush. I have been using this for many years now. I truly believe that the toothbrush has helped my gums. I love this toothbrush. My gums have improved since I have been using the 30 second smile toothbrush. I have been getting good reports from my periodontist. Thank you 30 second smile.

    • Rebecca H

      Thank you Anna. We truly appreciate your patronage!!

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  • Gentle (speed 1) and
  • Intense Clean (speed 2)


If user bites too aggressively, power handle will shut down


  • Speed 1: Gentle 850-900 strokes per minute.
  • Speed 2:  invigorating cleansing action with 1,100-1,200 strokes per minute.
  • Both brushing speeds precisely mimic the famous BASS brushing technique taught in dental schools for decades.
  • Both speeds provide maximum cleaning performance without the irritating high frequency vibration associated with other power toothbrushes.


30 Second Smile is the only power toothbrush tested and awarded the Arthritis Foundation Ease of Use commendation.  30 Second is so intelligent, it does everything for you while you simply bite into the brush head.  Your teeth take over and properly position the brush head, while the ergonomic handle delivers the highly acclaimed BASS brushing technique automatically.  30 Second it truly the only SMART toothbrush.


Battery is rechargeable by induction process.  The battery is the ultra-safe Nickel-Metal-Hydride (Ni-MH) and will last up to 3 weeks without a re-charge.  30 Second Smile has specifically stayed clear of using potentially dangerous Lithium ION batteries.  The power handle is normally stored in the counter-top induction charging module that provides a micro-trickle charge.   Input to the charging stand is 100/240 global voltage while the induction charge output is a safe 5 volts.



Available Shipping Options and Fees

We provide you with several shipping options for your convenience.  The following rates and delivery times are based on the USA.  Please contact us for delivery rates to the UK or Canada.

  • Free – With an Approximate 7-9 Day Processing and Delivery Time
  • Priority Mail – 1-3 Business Day: $12.99
  • Priority Mail Express Flat Rate: $23.95

Please contact us for international shipping rates.


Your 30 Second Smile toothbrush is warranted to be free from defects in materials and workmanship for 2 years from the original purchase date. Should the product have a defect in materials or workmanship, we will repair or replace it without charge to you (a shipping and processing fee will apply). This warranty does not apply to replacement products given from the date of purchase until the end of the warranty period. Product replacement does not lead to an extension of the legal warranty period, nor does it lead to a renewal of the original

warranty. The warranty period for replacement product expires at the end of the warranty period for the originally purchased product.

This warranty does not cover damage caused by accident, misuse or any use other than as intended and described in this product manual, or damage resulting from failure to maintain

and clean this product as specified in this product manual. This warranty applies only to the original purchaser of the 30 Second Smile ® toothbrush.  Warranty is void if the product is used in the shower or other exposure to running water.


Some states do not allow limitations on the duration of implied warranties, so the above limitation may not apply to you. While this warranty gives you specific legal rights, you may also have other rights which may vary from state to state.

Do not return the product without first obtaining return authorization from customer service at 800-431-1902 or email smileteam@30secondsmile.com.   To obtain a return authorization under warranty, see below.

You can register your 30 Second Smile by clicking here.  Any questions please send an email to: info@30secondsmile.com.


Please fill out so we have an official record of your date of purchase in case of a replacement during the warranty period. Please retain your original invoice for product warranty.

Register your 30 Second Smile Rechargeable Electric Toothbrush to receive a $5 coupon for 30 Second Smile Replacement Brush Heads.

Product Return Policy

Our return policy lasts 60 days. We want you to be 100% satisfied with your 30 Second Smile Products and are confident that you’ll love them once you get a chance to use them.

To be eligible for return, 30 Second Smile Rechargeable Electric Toothbrush and Brush Heads must be returned with their charging base (UV charging base on UV models) within 60 days of original purchase date.  Brush heads that were purchased outside of the starter set are returnable only if unused, sealed and in their original packaging.

To complete your return, we require a receipt or proof of purchase. This can be printed or digital form (email, scan, image, etc.).

  1. Please email us at info@30secondsmile.com to obtain an RMA (Return Merchandise Authorization) number for the return. Returns sent without an RMA# will not be accepted and discarded.
  2. **To return your product, upon approval from 30 Second Smile, you should mail your product to:
    1. 30 Second Smile, LLC.
      701 S Andreasen Dr, Ste C
      Escondido, California 92029
    2. **return postage is paid at customer’s expense.
  3. Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.
  4. If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within 3 business days.
  5. Refunds will be equal to your original purchase price (minus shipping), plus applicable taxes if any.
  6. Refunds take anywhere from 2-4 business days depending on bank policies to be credited to your checking account (debit cards) or credit card.
  7. Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
  8. If you are shipping an item over $75, you should consider using a trackable shipping service or purchasing shipping insurance. We can’t guarantee that we will receive your returned item.

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